Friday, July 07, 2006

My Understanding of Marketing

My Understanding of Marketing
1. Marketing on the internet differ from marketing in other regular medias
First internet marketing is a part of e-commerce. What i believe is that differentiating Internet from other media will not be a reasonable one, if it is in terms of communication to the customer. How do i then differentiate it? One most common way to differentiate it from regular media is that the ease of buying option which internet marketing offers. If you are giving out a ‘3 – P (price, persistence, pleasure) product, and you have it as an advertisement on the Net, the viewer right now who is viewing that advertisement, can become the customer of the product within few minutes, and that too just on a click of mouse. With India’s growing economy and the increase in the number of internet users, Internet has become a popular media of communication and advertising. For example, the retail sector which is now the happening sector is concentrating more on youth, and the increase in the number of youth as internet users; I believe it would definitely open Internet as a bigger market. The only challenge which internet marketing has when compared from the regular media, is that of advertising through television. Though that day is not far when television will be a part of internet .I think that, coming are those days when people will believe only on Internet - Marketing.
2.What works in marketing? Maverick behavior or meticulous planning?
Both, they are something similar to the two sides of the coin. How? Take the 5 rupee coin, the digit 5 is the Maverick Behavior and the National emblem at the back is the one related to meticulous planning. Why?Because, the national emblem required meticulous planning to help it identify its authentication .Digit 5 is in itself a maverick behavior, what you are gaining from it!I would take up maverick behavior here because; meticulous planning is what always everyone does to survive. Maverick behavior has many words like strange, unfamiliar combinations, seems impossible to handle, etc related to it. And that’s what is needed, you need to hit it right when you have to and when you don’t feel like hitting it, then you should not. The dictionary meaning of maverick is, Being independent in thought and action or exhibiting such independence. This is what you require; you cannot borrow ideas in Marketing. You can not be repetitive in something which your competitor has already done. You need to be a maverick. (And I would love to have my call sign as ‘maverick)
3)Why towards Marketing from a company really challenging?
Well , the company which would target to go toward marketing , would be 2, one the company which would want to establish itself as a brand , and then other the later which has established itself as a brand and wants to sell its product as a bulk consumer , which would be another phase of marketing through advertising . What they need to target on this is youth.What i think is that if you have the youth power with you, and you are among the happening among the youth then you have the power.Well no one was born intelligent, Albert Einstein though he had an elongated piece of mind, had to work, and show the world that what he has done is worth. What i think is that if we have something good to show to the world, then it will never be tough to convince someone of what you want from them, even if it is asking then to invest a fortune in. This is something very similar to a process of an IPO, if you have enough backing to show to the investor, He will definitely not say no.
4)Why me into marketing ?
Rather than going in for a research, just hit the market raw, and get some deals in. I believe the company should hit the market. On the way start collecting data, analyzing it, and on a targeted date, hit the road, for the Red bull. Come out with a bang, go ahead with the data, the research and get the horns honking. This is how I believe myself as I would go ahead. I would require help in terms of other material thing, but then if I am allowed to handle something, though would not be able to immediately show results , like not would come up with a diamond in a go, but then I would definitely slowly within a span of time emerge as a go getter. But then as time flows, there are many aspects here, what I believe is that, even though something can be done alone, there are few things which cannot be done alone. I would be requiring a team to work in. There are places where obviously a team view should match, the view that should match is respecting each other views, and basically recognizing the profitable view. This would sound like something absurd but then, the point here is that i would try to build a strong team (if permitted) also on the way which would be basically divided into two categories, one who have the ability to hit the road once they are in and the other to do the research and analysis handling the risks related issues and everything, so that all the things which are vision by the team is achieved. I not only want in the end to emerge as a leader alone but what i want are the Winning strokes.

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